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5 Reasons Why Paid Search Isn't Optional Today
Conscious Commerce • July 31, 2019
Everyone wants organic growth, but the digital landscape is competitive. Companies are fighting tooth and nail for organic search traffic. And while you can still grow organically, there are other strategies available.
Okay – what do you recommend then?
Paid search.
It’s one of the best ways your business can drive qualified leads to your website. And don’t believe companies who tell you it doesn’t work. Paid search is only as good as the campaign that it’s promoting.
Here are five reasons why we believe paid search isn’t optional anymore.
1
Organic Growth Is Slow
Look, you can still grow organically. We’re not downplaying that fact. But the main difference is that organic growth takes time. If you’re running a time-sensitive marketing campaign, paid search is a better choice.
You don’t have to wait for months to rank for a keyword when using pay-per-click (PPC).
2
Gain Instant Visibility for Premium Keywords
A paid search campaign puts your business at the top of the search engine results page (SERP).
That means more exposure for your campaigns, products, or services. You can choose what keywords you want to show up for, set your bids, and drive interested leads to your websites, landing pages, and conversion points.
3
Keep Track of Your Performance with Advanced KPIs
You need to track the right key performance indicators (KPIs) in your marketing campaigns. Paid search is all about performance, and all of the major providers (like Google AdWords and Facebook) provide you with detailed dashboards showing all of your KPIs.
This makes it easy to identify which ads are performing and which ones need to be reworked.
4
Paid Search Helps You Identify Organic Opportunities
Your business can learn a lot from paid search campaigns. Paid search keywords provide you with valuable insight into what your customers are searching for.
You can use this information to enhance your organic marketing strategies by creating informative content that caters to your customer’s pain points.
5
Build Strategies That Capture Leads
The way you interact with paid and organic search users is different.
Clicks from organic search usually involve users that are starting to research a topic and gather information about a specific product.
Users who click paid search ads are usually interested in what you’re offering. You can develop dedicated landing pages that are designed to capture these leads so that you can use them in future marketing campaigns and nurture them through your sales cycle.
Look, you can still grow organically. We’re not downplaying that fact. But the main difference is that organic growth takes time. If you’re running a time-sensitive marketing campaign, paid search is a better choice.
You don’t have to wait for months to rank for a keyword when using pay-per-click (PPC).
Are You Interested In Paid Search?
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The numbers you need to know
165m
Visits
2.6b
Impressions
7m
Clicks
1.6m
Prospects
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