Get in touch
Follow us
5 Reasons Why Paid Search Isn't Optional Today
Conscious Commerce • July 31, 2019
Everyone wants organic growth, but the digital landscape is competitive. Companies are fighting tooth and nail for organic search traffic. And while you can still grow organically, there are other strategies available.
Okay – what do you recommend then?
Paid search.
It’s one of the best ways your business can drive qualified leads to your website. And don’t believe companies who tell you it doesn’t work. Paid search is only as good as the campaign that it’s promoting.
Here are five reasons why we believe paid search isn’t optional anymore.
1
Organic Growth Is Slow
Look, you can still grow organically. We’re not downplaying that fact. But the main difference is that organic growth takes time. If you’re running a time-sensitive marketing campaign, paid search is a better choice.
You don’t have to wait for months to rank for a keyword when using pay-per-click (PPC).
2
Gain Instant Visibility for Premium Keywords
A paid search campaign puts your business at the top of the search engine results page (SERP).
That means more exposure for your campaigns, products, or services. You can choose what keywords you want to show up for, set your bids, and drive interested leads to your websites, landing pages, and conversion points.
3
Keep Track of Your Performance with Advanced KPIs
You need to track the right key performance indicators (KPIs) in your marketing campaigns. Paid search is all about performance, and all of the major providers (like Google AdWords and Facebook) provide you with detailed dashboards showing all of your KPIs.
This makes it easy to identify which ads are performing and which ones need to be reworked.
4
Paid Search Helps You Identify Organic Opportunities
Your business can learn a lot from paid search campaigns. Paid search keywords provide you with valuable insight into what your customers are searching for.
You can use this information to enhance your organic marketing strategies by creating informative content that caters to your customer’s pain points.
5
Build Strategies That Capture Leads
The way you interact with paid and organic search users is different.
Clicks from organic search usually involve users that are starting to research a topic and gather information about a specific product.
Users who click paid search ads are usually interested in what you’re offering. You can develop dedicated landing pages that are designed to capture these leads so that you can use them in future marketing campaigns and nurture them through your sales cycle.
Look, you can still grow organically. We’re not downplaying that fact. But the main difference is that organic growth takes time. If you’re running a time-sensitive marketing campaign, paid search is a better choice.
You don’t have to wait for months to rank for a keyword when using pay-per-click (PPC).
Are You Interested In Paid Search?
Market Advertise Promote helps businesses like yours get more out of your paid search campaigns. See how we can help you increase your conversions through personalized digital marketing services.
Meet MAP Web, the cornerstone of the MAP Platform, offering an intuitive, no-code website builder that empowers businesses to create stunning, responsive, and SEO-optimized websites.
Discover what local SEO is, why it matters for businesses, and how to adapt to Google’s updates to stay visible, attract customers, and grow locally.
Get a Free SEO Audit, a $500 value, when you subscribe to MAP Local *
Can you believe we are already 25% done 2025? Check out what our clients have achieved so far, and prepare for local SEO insights.
Learn why local SEO is important. Discover 9 benefits from better visibility to higher sales and stand out in your community’s and/or cities' search results.
MAP Web is a powerful tool that is constantly growing and evolving. Check out CCC's favourite features and book your account review to maximize your website's potential.
Conscious Commerce Corporation collaborated with Vickie MacArthur to refresh and unify the Spirit in Motion Yoga brand, creating a cohesive online presence that bridges her personal and professional identities.
Dive into this month's MAP Platform updates featuring MAP Web & MAP Social
Discover how an automated sitemap generator boosts SEO by ensuring complete indexing, real-time updates, and a seamless user experience.
Blog Management Updates You can now delete or unpublish multiple posts at once, streamlining blog management. Additionally, publish dates will match your site’s default language format, enhancing user experience and creating a more localized feel for visitors.
The numbers you need to know
165m
Visits
2.6b
Impressions
7m
Clicks
1.6m
Prospects
ABOUT US
CONTACT US
Conscious Commerce Corporation
1-800-770-9788
Established 2004
Serving Canada and United States Clients
JOIN AWARENESS NEWS
Sign up to stay aware of marketing insights & guidance.