Canadian Thoroughbred Horse Society (CTHS)

Thoroughbred Horses

Canada

Project Summary

The partnership between the Canadian Thoroughbred Horse Society (CTHS) and CCC focuses on empowering the organization to better serve its members and meet the evolving needs of the thoroughbred industry. By providing tools and support that streamline operations and enhance accessibility, CCC enables CTHS to promote sustainable breeding and ownership of thoroughbreds across Canada. This collaboration strengthens CTHS’s ability to support breeders, manage key programs, and uphold their commitment to the industry. Together, CTHS and CCC are driving progress in the equine community while ensuring a thriving future.

Client Background

The Canadian Thoroughbred Horse Society (CTHS) is a national organization dedicated to supporting and promoting the Thoroughbred breeding and racing industry in Canada. Established to represent breeders and owners across the country, the CTHS plays a vital role in maintaining high standards for breeding, ensuring the health and welfare of Thoroughbred horses, and fostering growth within the industry. Through advocacy, education, and events such as sales and awards programs, CTHS works to preserve the legacy of Canadian horoughbreds while advancing the industry's future.

Project Details

VALUE

SUSTAINABILITY

Sustainability isn't just a buzzword—it's the "secret sauce" that fuels long-term growth and resilience for any business. Embracing sustainability prioritizes stable growth while considering economic, social, and ethical impacts.

ARCHETYPE

CAPRICORN ZODIAC

Capricorn is an archetype of worldly accomplishment and attainment through organization and disciplined effort. Capricorn offers integrity and wisdom to life through reserve, caution, solitude, and having an authoritative approach towards life. Capricorn is mainly interested in making strides and dealing with reality. The ambitious goal of Capricorns is to leave a lasting mark on the world. Patience and patriarchal wisdom as well as structure and stability are created by Capricorn. It is the archetype of time, which is the medium of life.

IMPACT

ENVIRONMENT

Environmental impact in commerce involves promoting sustainable practices, reducing ecological footprints, and addressing climate change and environmental challenges. It includes initiatives for conservation, renewable energy, and responsible resource management.

Products Used

MAP Web

Your website is where your customers interact with your business, purchase your products and services, and stay connected. We employ cutting-edge website design styles and techniques to deliver a sleek, modern look.

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MAP eCom

MAP eCom offers a powerful, flexible eCommerce solution to accelerate your growth. With responsive design, SEO optimization, and customizable payment options, it’s easy to create a fully tailored online store.

Learn More About MAP eCom

Solution & Key Outcomes

To meet the unique needs of the Canadian Thoroughbred Horse Society (CTHS), CCC created a set of tailored solutions designed for long-term success. We built an on-brand website that’s both simple to use and high-performing, ensuring a smooth experience for visitors. Along with this, we provided ongoing support through a MAP Support Plan, offering continuous assistance to keep everything running seamlessly. To streamline their yearling sales, we developed a custom widget that simplifies the process for both buyers and sellers. Finally, we integrated a secure eCommerce solution to handle memberships, horse registrations, and payments with ease.

900,000

Page Views

6,000

Conversions

2,000

Listings

The Canadian Thoroughbred Horse Society- Alberta Division has used Conscious Commerce for many years. The company has developed 3 website for us www.cthsalta.com, www.tlcs.ca and www.albertabreedersfallclassic.ca. We have been very pleased with the quality of the completed projects, as well as the timely help provided when needed afterwards.

CCC's Client Endorsement

We hold our partnership with the Canadian Thoroughbred Horse Society (CTHS) in high regard. We appreciate the strong alignment of values, especially their commitment to sustainability, which resonates deeply with our mission. Working with the various CTHS regional groups has been a pleasure—whether we’re connecting with the national office or any of the regional teams, we always encounter friendly, approachable individuals eager to learn and improve. They consistently ask thoughtful questions and are open to guidance, making it a rewarding experience to help them maximize the potential of their MAP Web platform.