CASE STUDY
The Center for Professional Innovation and Education (CfPIE)
Life Sciences Education
Chester Springs, Pennsylvania
Project Summary
CfPIE was having problems with their previous marketing company. The company’s website frequently had issues, and downtime was costing the business significant revenue.
And, like most other organizations, they saw a massive drop in revenues since the onset of the pandemic.
The management team was also actively looking to streamline their course purchase process online. This was prompted by the onset of the pandemic which led to a declining revenues for many businesses in the industry.
CfPIE needed a partner who can help them adapt quickly to the pandemic and have all the right strategies at their disposal. They also needed someone who can respond quickly to downtimes and glitches.
Client Background
CfPIE provides technical training for professionals in the pharmaceutical, biotech, medical device, and skincare & cosmetics companies.
CfPIE is internationally recognized as one of the leading life sciences education institutions. They are dedicated to delivering the most advanced up-to-date research and information to serve the needs of organizations and professionals serving in highly technical disciplines.
Project Details
VALUE
HAPPINESS
Happiness is always in all ways a choice, there are no external circumstances that are responsible for your happiness.
ARCHETYPE
THE EMPEROR
The Emperor is about empowerment. The Emperor's acute business sense can be a message about the need for organization and planning. If you want to achieve results then ensure that you are not just focusing on tasks without an end goal in mind. Like any entrepreneur, he would tell you that goals need to be specific and actionable.
IMPACT
EDUCATION
Education in commerce involves promoting knowledge sharing, skill development, and learning opportunities within organizations and communities. It includes both formal education and continuous learning initiatives.
Products Used
MAP Web
Your website is where your customers interact with your business, purchase your products and services, and stay connected. We employ cutting-edge website design styles and techniques to deliver a sleek, modern look.
MAP Mail
Awareness, Oneness—That’s the CCC Approach
Our team of dedicated email marketing specialists, project managers, creative designers, content producers, and professional web developers are focused on building positive brand awareness through complete email marketing campaigns.
Solution & Key Outcomes
CCC was able to transform the performance of CfPIE in just six months. The marketing company first migrated the CfPIE site to a newer platform, before integrating the right video and communications solutions necessary for success in the pandemic.
The innovative marketing strategies of CCC helped CfPIE see their organization take leaps in all the right directions.
More importantly, CfPIE knows it has an invaluable partner that’s capable of helping them achieve the business outcomes they care about most.
Increase in Conversion Rates
With CCC, our team had the confidence that we were being looked after the way we should be. It was great to have their hands-on approach in managing our marketing campaigns. Their expertise clearly shows off on the results they were able to achieve for us
- Mark Mazzie, Founder & CEO at CfPIE
CCC's Client Endorsement
CCC is proud to partner with CfPIE. Their team brings exceptional professionalism and knowledge to the table. We are excited to see what the future holds and continue contributing to the growth and success of CfPIE.
- Brandon Klayman, Founder & President
