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What is local authority? Local Authority assess and predicts performance in local search results. Total LA scores range 1 to 100, where 100 is highest prediction of ranking results.
See the detailed scores your own custom report.
Demonstrates the importance of consistent photos and posts. Total photos + total posts, weighted for time, over the last 90 days.
Demonstrates the importance of complete and accurate GMP listings. Reviews GMP for 11 fields like Name, Address, Phone, and more.
Demonstrates the importance of quality photos and posts. Add total photo views + posts views from the past 90 days, then divide by GMP's "total searches" metric from the past 90 days.
Demonstrates the importance of reviews and high ratings. Consistency of receiving 4 or 5 star review ratings, weighted for time over the past 12 months.
Demonstrates the importance of responding to all reviews, and doing-so in a timely fashion. Number of reviews, divided by total reviews received in the past 90 days, weighted for response time.
7.7%
Baseline: 26
Baseline: 1
200%
Baseline: 3
Quality content drives actions, this is your opportunity to motivate potential buyers.
People trust other people for unbiased feedback. Take care of your customers and they will recommend you.
Baseline: N/A
Put your best foot forward and show potential buyers why they should choose you.
18%
Baseline: 2.29k
A customer searched for your brand or a brand related to your business.
25%
Baseline: 12
Getting eyeballs on your business is a performance indicator for your local search campaign.
People who found you by searching for terms related to your products and services.
22.2%
Baseline: 625
People who directly searched for your name, phone number, or address.
5.4%
Baseline: 426
The total amount of times people saw your listing in Google maps and search
3.6%
Baseline: 1.34k
"With MAP, our team had the confidence that we were being looked after the way we should be. It was great to have their hands-on approach in managing our marketing campaigns. Their expertise clearly shows off on the results they were able to achieve for us”
- Mark Mazzie, Founder & CEO at CfPIE
Searching: Medical Device Training
ARP: Average Rank Position across data points where the business is found in the top 20 results.
ATRP: Average Total Rank Position across all data points searched.
SoLV: Share of Local Voice is the percentage of data points where the business ranks in the top three positions. Over time, SoLV may be an excellent tool for understanding brand lift.
Google Business Profile formerly Google My Business is a free tool that is available to all businesses. It lets you list your business on Google, which adds your business to Google’s search results and Google Maps. Google
Business Profile also has features such as Q&As, monthly posts, updates, and more. This platform offers businesses a great way to answer your customers’ questions directly.
Google is now prioritizing businesses with optimized Google Business Profile listings, (formerly Google My Business), to better support their search engine. GBP gives your business enhanced exposure to customers via search and maps. If you list your business on Google Business Profile, customers searching for businesses like yours by location will be given precise directions to your business. With 75% of shoppers searching for stores online, listing your business on the world’s number one search engine is a good idea.
Yes. You don’t need to have a physical storefront in order to list your business on Google. Whatever business address you’re using, you can use it for Google Business Profile as well. Even if you don’t have a storefront, you should list your business on GBP so you can interact with your customers easily and collect reviews.
You can optimize your Google Business Profile listing by including detailed information about your business. List your hours of operation and contact information. If your business has certain features, such as wheelchair accessibility, you should list them too. Since any online user can suggest edits to your Business Profile listing, you should double-check it every so often to make sure all of the info is still correct.
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Established 2004
Serving Canada and United States Clients
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