Client Success Story : Mathnasium Deer Park
“Our managed services lead to a 400% increase in CTR within 2 weeks”
We recently started working with Mathnasium of Deerpark, TX, an amazing organization that helps kids in grades First - College excel in math using their proven Mathnasium Method™. One of the Conscious Commerce Corporation services we took over for them was Search Engine Marketing (SEM). They had been working with another company, but weren’t happy with the quality of the ads, or the results the campaigns were getting. Over the course of a month, through an account clean-up and reorganization, we were able to take them from a 1.9% CTR to a 9.7% CTR. We segmented each ad group into ‘like’ categories (i.e. First Grade, Second Grade, SAT, Algebra etc.) did keyword research to find keywords that are directly connected to these ad groups, and wrote ad copy containing the keywords. When campaigns are structured this way, users will see ads that contain the exact keywords they typed, increasing the potential they’ll click on the ad. We also took advantage of Google’s new Dynamic Search Ads, and their Ad Extensions. Doing all of this allowed us to follow Google’s mandate, ‘Give People What They Want.’ Let us know if you have an ad account that needs some help, or if you want to start a new one. Our team of experts can help you reach your digital marketing goals.
