Email Marketing Best Practices

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A graph showing the number of email opens, clicks, bounces, opt outs, and spam complaints.
By Tyler Goddard December 12, 2024
Learn how to build and maintain a high-quality email list. Discover ethical growth strategies, list cleaning tips, and metrics to boost engagement and ROI.
The word spam is on a red button on a keyboard.
By Conscious Commerce September 20, 2024
Spam is evolving and more dangerous than ever. Learn to spot phishing emails, suspicious links, and unwanted ads to protect your inbox and business.
A close up of a cell phone displaying the google mail and phone apps
By Conscious Commerce March 28, 2024
In the ever-evolving world of digital marketing, rumours surrounding email marketing have companies second-guessing their advertising strategies.
An email template for HBLU
By Conscious Commerce February 8, 2024
CCC developed a compelling and engaging email template for HBLU™ (Healing from the Body Level Up), designed to reflect the brand’s unique blend of science and holistic healing. The clean, structured layout makes it easy for readers to find key information, while the bold header and professional images give the template a polished look. By integrating HBLU's branding with a calm and inviting color palette, the design mirrors the organization's focus on mind, body, and spirit healing. With clear calls-to-action, it encourages recipients to engage with upcoming events and programs.
A laptop computer is surrounded by icons for email marketing.
By Conscious Commerce December 12, 2023
Explore strategies for boosting email marketing success, including personalization and technology insights from the 2023 State of Email Workflows Report.
A bald man in a suit and striped shirt is sitting in front of a sign that says ccc expert chats.
By Conscious Commerce April 25, 2023
Email is integral to successful digital marketing strategies, yet it’s often overlooked as “experts” claim email is dead. And yet, email continues to deliver some of the best ROIs in marketing. While it’s true email has slowed down with younger generations who tend to prefer texting, there’s no denying how powerful this channel can be when used properly. And with the rise of email and SMS solutions like Klaviyo and Constant Contact , it’s easier than ever to do both.
A laptop and a cell phone with envelopes flying out of them.
By Brandon Klayman February 10, 2023
The marketplace for email marketing software platforms is highly competitive, and it can be difficult to identify the right solution for your brand. In order to help our community who might be exploring solutions for themselves, we’ve performed a comparison of three leading solutions in the email marketing space.
A laptop computer is sitting on a table with a graph on the screen.
By Conscious Commerce August 24, 2021
Email is the primary driving force behind both acquiring and retaining customers for small and mid-sized businesses. Here we discuss 9 Email Marketing tips you need to know in 2021, to acquire and retain customers.
An email template for Econo-Chem
By Conscious Commerce March 25, 2021
CCC designed a dynamic email template for Econo-Chem , focusing on the company's commitment to innovation and expertise in providing industrial cleaning solutions. The bold, vibrant colors grab attention, making key information about the company’s mission and services stand out, while the clean and professional layout offers an intuitive reading experience. A strong headline emphasizes Econo-Chem’s legacy and value proposition as a trusted partner in sustainable and effective cleaning solutions, connecting with the reader's need for reliable support in managing industrial challenges.
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