Enhance Engagement By Using Call To Actions In Email Marketing

Conscious Commerce • November 19, 2015

Enhance Engagement By Using Call To Actions In Email Marketing

A billboard with a picture of a man on it

Creating compelling call to actions are 100% required for effective marketing in today's world of engagement.

As an award winning top rated partner of vCita , Duda Mobile and Constant Contact our focus is always on how to create a sustainable ROI for our clients, and it all boils down to how engaging is our call to action within our integrated marketing campaigns we create for them.

A Call To Action by definition according to Wikipedia is:

" In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today "

When we craft up an email marketing campaign and combine CTA's using vCita we end up with greater success, here are some examples:

  • Schedule A Meeting or Call (Allows for a live scheduled event/meeting/call that connects directly to the person's calendar availability)
  • Contact Us (This sends them to a mobile responsive web form that instantly text messages the recipient that a person has contacted them)
  • Make A Payment (Instantly receive payments on any device from clients for services or even products)
  • Send A Document (Upload documents from your website or client portal, email campaigns and other sources)
Using email marketing is always a great channel, and sometimes emails need that extra bit of engagement. We do this by incorporating the above CTA's as general buttons that make the overall email template/campaign work great. Constant Contact has built a variety of related CTA's such as; Event Registrations, Surveys, Coupons and Forward To A Friend features right into the platform, and are fantastic ways to keep your audience engaged and focused on exactly what you want them to do.

Start using more than the basics, diversify your portfolio of engagement with your intended audience and get them to focus on ONE CTA (Call to Action) at a time. It's actually better to send 2-3 emails per month (providing you have valuable content / offers to share) and focus on that ONE CTA vs. sending one email with a variety of CTA's in it. Less is more and it's even more relevant in today's world of marketing because of the mobile impact it has.

We are currently doing beta testing between Constant Contact and vCita to prove how powerful engagement is when combining the CTA's of vCita into email campaigns. Stay tuned for another follow-up blog post about this program.

Try vCita and see how you can easily incorporate new mobile responsive CTA's into your email campaigns and see how you increase your clicks and overall engagement when you combine the two powerful tools together.

vCita shows us an example of effective call to actions within an email campaign by Constant Contact view the YouTube Video Here

A colorful logo for map platform updates

MAP Platform Updates For January 2025

By Conscious Commerce • January 30, 2025
Blog Management Updates You can now delete or unpublish multiple posts at once, streamlining blog management. Additionally, publish dates will match your site’s default language format, enhancing user experience and creating a more localized feel for visitors.
A MAP Web logo that is grey and turquoise

Subscribe to MAP Web & Receive 1 FREE Web Integration

By Conscious Commerce • January 30, 2025
Get more out of your website! When you subscribe to MAP Web, you'll receive one free integration—like Zapier, email marketing, and more—a $250 value.
The map platform logo is surrounded by other MAP logos on a grey background.

The MAP Platform: Built to Adapt, Built for You

By Carson Perkins • January 30, 2025
Streamline your marketing efforts with the MAP Platform, an all-in-one suite of tools for SEO, social media, email campaigns, and more. Discover scalable solutions for your business needs.
A diagram showing the different logos of map web

Boost Your Online Presence with MAP Web Integrations

By Tyler Goddard • January 24, 2025
Streamline your online presence with Map Web’s powerful integrations. Discover how Zapier, eCommerce, email tools, and Mega Menu can boost efficiency and increase user experience.
A close up of a search bar on a computer screen.

7 Reasons Why URL Structure Is Essential for SEO

By Tyler Goddard • January 24, 2025
Unlock higher search visibility and user trust. Discover how structured, keyword-rich URLs drive better SEO, higher engagement, and smoother site navigation.

December 2024 Company Update

By Brandon Klayman • December 20, 2024
As 2024 comes to a close, we’re excited to reflect on an incredible month filled with achievements, insights, and stories to share. At Conscious Commerce Corporation (CCC), our mission to align consciousness and commerce continues to drive meaningful connections and impactful results. Looking Forward to 2025 As we prepare for a new year, we are inspired by the possibilities that lie ahead. We remain dedicated to evolving our offerings, sharing our expertise, and supporting you in achieving your goals. Together, we’ll continue making strides toward sustainable success and collective impact. Thank you for being a vital part of the CCC community . Let’s step boldly into 2025 with renewed ambition, awareness, and a shared commitment to excellence.
A graph showing the number of email opens, clicks, bounces, opt outs, and spam complaints.

How to Build and Maintain a High-Quality Email List

By Tyler Goddard • December 12, 2024
Learn how to build and maintain a high-quality email list. Discover ethical growth strategies, list cleaning tips, and metrics to boost engagement and ROI.
A graphic of a search for rich snippets with a magnifying glass.

How Structured Data Boosts Your Search Rankings and Visibility

By Conscious Commerce • December 12, 2024
Boost your SEO with structured data. Learn how it enhances visibility, drives clicks with rich results, and improves search engine understanding. Start optimizing now.
A clutch champion fall 2024 badge with a gold ribbon.

Conscious Commerce Corporation Recognized as a Clutch Global Honouree and Champion for Fall 2024

By Conscious Commerce • November 28, 2024
Conscious Commerce Corporation (CCC) is happy to announce that it has been recognized as both a 2024 Fall Global Award honouree and Champion by Clutch, the leading global marketplace of B2B service providers.

MAP Platform Updates For November 2024

By Conscious Commerce • November 28, 2024
New AI Features Page Recommendation: This f eature matches you up with the best pages for your site and proceeds to help you build each recommended page . The result is a streamlined way to create complete pages that are best for the business. Suggested Page Layout: Already know what pages you need for your site? Then use the Suggest Page Layout option. It’ll suggest a layout made up of carefully selected sections in the right order, to match the business and page goal. Full-Page Content Generation: Whether you want to use this option for a page layout you’ve built yourself or for one the page builder has suggested for you, this step will give you yet another time-saving boost: with the click of a button you can have AI generate images and texts for all the sections on the page you’re building. Site Links Audit Tool Meet the new audit tool we added to the SEO section in your Site Dashboard: Internal and External Links. These new additions let you review and optimize your internal and outbound site links, with an option to instantly fix any related issues we’ve found while scanning the links—all in one place. Zapier Platform Integration Automate blog post creation. This new action lets you trigger blog post creation from work management tools. Then, use Zapier to generate blog posts with the help of AI and the post will automatically be created.
More Posts
Share by: