Make Smarter Business Decisions with the Dragonfly and the Power of WHATSO

Defining the Value of WHATSO

WHATSO is all about clarity derived from pure observation, free of judgment or personal interpretation. It emphasizes the importance of seeing and acknowledging "what is so" in the present moment, allowing for accurate and unbiased communication. By honing this skill, businesses are better positioned to make informed decisions based on real data, not assumptions or emotions.

At CCC, WHATSO also serves as an acronym for our conscious values: Wealth, Happiness, Awareness, Transparency, Sustainability, and Oneness. These values guide our approach to both our work and relationships, ensuring we operate with integrity, clarity, and trustworthiness. Through the power of WHATSO, we embrace transparency, foster meaningful connections, and strive for positive, sustainable growth in all we do.

Using WHATSO in Business

Adopting WHATSO as a business value offers tangible benefits that go beyond just fostering clarity and integrity. By focusing on the power of observation, businesses can unlock deeper insights into their operations, their market, and their clients’ needs. This leads to more effective problem-solving, enhanced innovation, and better alignment with current trends and customer expectations.

Incorporating WHATSO into business practices means adopting a mindset that continuously seeks the truth of the situation, allowing businesses to adapt, evolve, and grow in ways that are authentic and sustainable.

Here’s how businesses can adopt WHATSO:

• Focus on Observation: Encourage team members to practice mindful observation—paying attention to facts and reality as they are—before jumping to conclusions or making decisions.
• Cultivate Unbiased Communication: Foster an environment where everyone feels safe to communicate openly and honestly.
• Make Data-Driven Decisions: Base strategies, solutions, and decisions on verifiable data and current insights.
• Reflect on Present Realities: Regularly reassess the current state of your business and market, and adapt your actions accordingly rather than relying on past patterns.

What is the Dragonfly Archetype and How is it Related to WHATSO?

The dragonfly archetype perfectly complements the value of WHATSO by emphasizing the significance of transparency and adaptability in business. Much like the dragonfly, which moves with agility and clarity, businesses that adopt this archetype are able to navigate their environments with a heightened sense of awareness and ease. They remain grounded in the present which allows them to make decisions based on what’s truly occurring.

Incorporating the Dragonfly archetype alongside the value of WHATSO encourages businesses to be adaptable in how they approach challenges. Just as the dragonfly can swiftly change direction, businesses embracing both of these concepts can pivot when necessary, respond quickly to changes in the market, and approach problems with a mindset that is informed by clear, unbiased observation. This adaptability, rooted in a foundation of transparency and clarity, creates opportunities for continuous growth, both for the business and its relationships with clients, employees, and stakeholders.

In practice, businesses that prioritize WHATSO and embody the Dragonfly archetype foster an environment where decisions are made based on real-time insights, collaboration is encouraged, and sustainable success becomes possible. This combination allows organizations to grow not just in revenue, but in trust, loyalty, and long-term impact.

Which Digital Marketing Channel Does This Support?

The value of WHATSO and the Dragonfly archetype directly relate to SEO, as both highlight the importance of clear, honest, and informed actions. In SEO, businesses that communicate openly through transparent content and practices naturally build stronger credibility and trust, both with search engines and users. This kind of openness allows companies to better understand their performance and adjust their strategies based on real insights.

MAP Local, our Local SEO platform, is a perfect tool for putting this into practice. It helps businesses optimize their local online presence by ensuring accurate business listings, managing reviews, and increasing visibility in local search results. MAP Local empowers businesses to take control of their local search presence, providing transparency into how they appear online and helping them stay competitive in their community.

By integrating the clarity of the Dragonfly with the precision of MAP Local, businesses can make smarter, more effective decisions that drive local growth and long-term success.

Ready to Take the Next Step?

If you're ready to enhance your local SEO strategy and embrace the clarity of WHATSO and the adaptability of the Dragonfly, book a call with us today. Let us show you how MAP Local can help your business thrive online.