Local SEO For Financial Services

These local searches that include “top-rated” and “near me” in the search parameters are driving significant traffic to the websites that are optimized to receive them. Is yours one of them? The image below shows the number of monthly searches for “financial advisers near me” in the US. There are over 41,000 searches performed each month, which means you have access to so many new business opportunities if you have enhanced organic visibility in your local searches. To put that number of monthly searches into perspective, there are 218,100 financial advisors in the US as of September 2021, and just over 90,000 in Canada. Where do you rank for local SEO search results so that you can stand out from the competition?

Instead, focus on optimizing your website for local SEO and build a solid, easily visible local presence with your Google Business Profile optimization.

 This will help increase your online credibility, so potential clients that are looking for a reliable financial service professional can find all the right information about your business no matter where they look. If they can’t get the same accurate messaging across the board, chances are they can’t trust the information they find to contact you. 

By knowing your competition in the financial services industry, you can take the steps necessary to become more visible and recognized as the leading financial services provider in your local area. See the level of saturation in your industry and rise above it.

Your Google Business Profile can constantly be updated with your offers and events on the posting section of your listing. That way, you can match the information to your website and other marketing platforms to provide consistent messaging on these changing components of your financial services business. Why is this important? A posted message on your Google Business Profile can produce a click from a visitor almost 100% of the time it is viewed. And these visitors who click on the posting are likely to view more of your posts. Between the continuity of information provided by your Google Business Profile posts and the mass of clicks on those posts, you make it easy for people to find your business without specifically looking for you while receiving the benefits they’re searching for through the local results page.

Google prioritizes search results based on optimized Google Business Profile listings (formerly Google My Business), to offer better support for their search engine. So with your GBP, you can find increased exposure to more customers through local search and maps. Your listing makes it easier for customers to find the financial assistance they need from your business among the numerous businesses that are your competition. Potential customers will have access to your contact details and a map to your location. As 75% of shoppers search for the businesses they are interested in online. Plus, over the last couple of years, Google has seen a 900% increase in searches that include “near me” which makes your local online presence that much more important. Listing your business on the top search engine in the world is a no-brainer.

With so many financial service businesses out there, it’s easy to get lost in the crowd. But with your managed Google Business Profile, you can see how your local competitors are doing so that you can improve on that. Plus, you can make it as easy as possible for your potential customers to reach out to you in the best way possible, whether that’s by phone, email, or your website. Since every business operates differently, you can choose the method of interaction that works best for you and direct your clients accordingly so that they always have a point of contact. An FAQ section on your Google Business Profile allows for an easy exchange of information for your visitors and by answering their questions, allows you to convert them into customers. And with the ability to post any events, promotions, or special information on your Google Business Profile, you can always maintain consistent messaging across all platforms and enhance user engagement. 

We will maintain administrative authority over your Google Business Profile listing, formerly Google My Business, together with you so that we can monitor your results. Starting with your Map Scan Report, the data obtained is easily viewed and analyzed to show you exactly how your business compares to others in your industry and your local community. We offer enhanced conversion tracking to fully identify your return on investment. And whenever you have questions, we are right there to answer them for you and focus on any areas of need to further enhance your financial business.

Not only can your Google Business Profile be optimized once it is live, but it’s important to make certain all the information there remains up to date so that your financial services business can reap all the benefits. So if you have or add special hours of operation, unique features like one-on-one financial advisory services, or financial planning assessments, that can make a difference through your business listing. And any visitor to your GBP listing can offer suggestions, which is also good for your business because it allows you to keep your details fresh while you can respond to those recommendations directly, showing these visitors that you are easy to communicate with.

You can optimize your Google Business Profile listing by including detailed information about your business. List your hours of operation and contact information. If your business has certain features, such as wheelchair accessibility, you should list them too. Since any online user can suggest edits to your Business Profile listing, you should double-check it every so often to make sure all of the info is still correct.

At Conscious Commerce, you get the full package and we are engaged with you at every point in the process and beyond. Our team has experience in taking the online presence of financial services business and getting the most visibility out of it with a highly focused approach through a variety of local SEO services. That includes your Google Business Profile. Our goals are simple:

• Establish your online presence
• Make you more visible locally
• Maintain that visibility
• Retain the consistency of messaging across all your marketing platforms, which enhances your credibility