Why Working With a Google My Business Management Service Is Essential Today
Has your business considered a Google My Business management service? You’ve been told for years that your website is one of the most important marketing assets. And while true, don’t underestimate the importance of Google My Business (GMB) today.
Google has suggested in the past that 46% of all searches have local intent. The company is constantly working to improve its search engine, the quality of the SERPs, and the accuracy of the information it provides. Those initiatives have translated to a large push to make GMB the dominant source of information for local businesses on the search engine.
But why should companies look to work with a Google Business Profile management service?
1. Placement Is Everything
The goal of your SEM efforts is to obtain that coveted number one ranking. But even if you do everything right, your top ranking will appear below the GMB map placement results.
In this search result, the top organically rated websites are nowhere to be found. The entire section is dominated by the map placement results and Google’s “three-pack.” Here’s what we already know:
- #1, #2, and #3 average 31.73%, 24.71%, and 18.66% of clicks
- The #1 ranking is ten times more likely to receive a click over the #10 ranking
- Page two results receive virtually no clicks
If the most visible results receive more than 70% of clicks, then map placement should be the focus of any business with a strong local footprint.
Google is focused on prioritizing its own services. Smart companies need to work with Google My Business management services to create optimized listings for GMB.
2. Level the Playing Field
3. Provide Immediate Value to Your Customers
- Your address
- Hours of operation
- Reviews
- FAQs
- Company updates
4. Leverage Trust and Social Validation
Are You Looking for a Google My Business Optimization Service?
Market. Advertise. Promote. Offers Google My Business management services that are designed to give your business a lift in the SERPs.
We’ve worked with our clients to help them improve their local search footprint for more than a decade. Our team understands GMB, we can help you create a winning listing, and our experience speaks for itself.
Sign up today for our Google Location Solution.
