Local SEO For Wine and Food Industry

Google serves search results to internet users based on the most relevant and best-optimized website and Google Business Profile listings (formerly Google My Business) that meet the user's search query. This offers better support for their search engine. So with your GBP, you will achieve greater exposure to a larger base of customers using local search and maps. Your Google Business Profile listing makes it much easier for customers to find what your winery or restaurant has to offer that differentiates you from your competition. Potential customers will immediately have access to your contact information and a map that takes them right to your business location. Today, 75% of shoppers search online for the businesses that interest them. Plus, over the last couple of years, Google has seen a 900% jump in searches that include the term “near me,” making your local online profile that much more of a necessity. Listing your business on the number 1 search engine in the world just makes sense. 

With over 180 wineries and countless restaurants in the Okanagan Valley alone, it’s easy for any business to get lost in the crowd. But with your managed Google Business Profile service, you can peek in on how your competition is faring and take the reins to compare and improve on that so you can take the lead over your local competitors. Plus, you can easily direct your customers to contact you for questions, bookings, and more information, whether you prefer a phone call, an email, or a message from your website. Every business is different, but you can direct the point of contact in the best way for you. An FAQ section on your Google Business Profile also allows for convenient exchange of information for interested visitors and by directly answering their questions, you instantly convert them into happy customers. And since you can post any events, promotions, or special information right on your Google Business Profile, you can be consistent with your messaging across all platforms which enhances user engagement. 

Think of us as your winery and restaurant digital marketing agency that will maintain the administrative authority of your Google Business Profile listing, formerly Google My Business. So together we can monitor your results. Starting with your Map Scan Report, the data we gather is easily analyzed to display exactly how your business is doing compared to similar businesses in your industry and your local community. You will know what the return on your investment is because we offer enhanced conversion tracking that clearly outlines your success. And when you have any questions, we’ll be here to answer them for you and focus on any areas that require further enhancement for your wine and food business.

Not only is your Google Business Profile fully optimizable after it goes live, but it’s vital that all the information there remains relevant so that your Summerland winery or restaurant can enjoy all the benefits. So if you would like to include special hours of operation, helpful features like full accessibility, or seasonal events and menu items, your business listing can be fully customized to display the information you need to have listed. And you can stay connected with the visitors to your GBP listing in real-time as they can offer suggestions or ask questions, which is also good for your business because it helps to keep your details fresh as you respond directly. This shows visitors that you are easy to communicate with, creating a better user experience and building trust, encouraging further engagement.  

You can optimize your Google Business Profile listing by including detailed information about your business. List your hours of operation and contact information. If your business has certain features, such as wheelchair accessibility, you should list them too. Since any online user can suggest edits to your Business Profile listing, you should double-check it every so often to make sure all of the info is still correct.

At Conscious Commerce, we are more than just a food and wine marketing agency. We provide a full digital marketing service, engaging with you at every part of the process, before, during, and after your Google Business Profile goes live. Our team is experienced at managing the online listings for restaurants and wineries in Summerland that want to get more visibility from being online. This is done with an extremely focused and proven approach using a range of local SEO services, including your Google Business Profile. Our goals are designed to help:

• Establish your online visibility
• Get you noticed locally
• Hold that level of visibility
• Enhance your credibility and make you an authority in your industry through consistency of messaging across all your marketing channels

The results are tangible and significant. Here is a real example of how we helped one Florida winery to boost the number of visitors they receive to their webpage, saving them $8,000 that they would have spent on paid ads. Through our proven organic SEO strategies, we were able to rank them for over 120 keywords related to red wine and white wine temperature storage. These SEO strategies drove organic traffic up by a staggering 1456.88% year over year from 2020 to 2021!