Client Success Stories - Celebrating October Together

About Magic Fingers Clinic

Magic Fingers Clinic massage is nestled in the beautiful Canadian Rockies, between Banff & Calgary, with locations in both Canmore and Exshaw. 

Established by Christine Labrot in 1997, the clinic offers massage therapy and many other alternative ways of improving your health and well being, bridging the connections between mind-body and spirit, and complementing any conventional medical approach.

Christine is well trained, passionate and dedicated to give you the best care possible, leading you to the summit of your health and well being!

Audience Targeting 

We targeted our audience using a funnel, starting with wide interest targeting at the top of the funnel. We used analytics from CfPIE’s website to tell us which In-market and Affinity Audiences (both considered wide interest within Google) already visit their site, and then created campaigns to target more of these same people. At the bottom of the funnel, we created two separate audiences - one that targeted websites and blogs containing carefully selected keywords related to each course offered by CfPIE, and the second containing the URLs of industry competitors. Creating audiences this way ensures our ads are being seen by the right people, on relevant websites. 

Placement Refining 

When wide interest targeting, there can be a lot of placements that don’t make sense at the start. Many websites and users are grouped into the Affinity and In-market Audiences that aren’t necessarily our target market, but share 'some' characteristics of them. To refine where the ads showed up, we had to be diligent in culling irrelevant placements every week. Over the course of 6 months, our impressions went from ~10M to ~7M/month , but our clicks went from ~5K to ~50K/month meaning we successfully refined the placement of our ads on relevant websites, in front of relevant users, resulting in more clicks at the same cost.

CfPIE is the global leader in quality life sciences training, we offer the largest range of course options for professional development in pharmaceutical, medical device, biotech, and skin/cosmetics disciplines. We are dedicated to enriching that reputation by conveying content relevant to the needs of individuals and organizations facing intense scrutiny in these highly technical disciplines.

Paul Sawler, Sales & Marketing Director

We are celebrating our success together through high-quality email marketing, SEO, engaging blog posts, and effective PPC ads.  

Paul, Director of Sales and Marketing, has reported a boost in their sales and traffic, and we are excited to be a part of their continued growth and success.

Dirty Laundry is British Columbia’s premier Okanagan winery and vineyard. From our top-notch wines, Forno pizza, to our weekly and monthly events – there’s no shortage of great flavours and memories happening at Dirty Laundry.