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How Important Is Google My Business to Local Search?
Conscious Commerce • December 13, 2019
You’ve probably heard a lot of buzz from us lately about Google My Business
, but there's a good reason for all the praise we’ve been giving it. You see, Google My Business is an incredibly useful tool that businesses can use to increase their local visibility.
Considering that 46% of all searches on Google are directly seeking local information
and 97% of consumers search for local businesses on the Internet
, such a benefit is needed.
These are two statistics that you cannot afford to ignore. They highlight just how important local search is when it comes to search visibility.
We already talked about this in a previous blog post, highlighting some of the advantages and benefits of Google My Business, including things like:
- How placement is everything
- How your brand can use GMB to stand out in the SERPs
- Why GMB is vital for providing value to your customers
- Why GMB is an excellent tool for building trust and social validation
But this time—we want to highlight just how impactful this tool really is with some actionable statistics from our own clients.
Why We Believe GMB is the Future of Local Search
You should think of GMB as more than just a directory for your business. Google has put a lot of effort into building the platform to:
- Highlight important business information
- Showcase events, promotions, and updates
- Ensure customers have access to vital data they need about your business
And why wouldn’t they? After all, they own the search engine, so it’s in their interest to prioritize their own solutions for indexing and visualizing the SERPs.
In response to this, we’ve been helping our clients improve their GMB presence now for several months and the numbers we’ve seen so far are impressive.
Here’s What We’ve Seen So Far:
- A wine store client saw a 30% increase in driving directions requests, a 46% increase in phone calls, and an 8% increase in listings on search.
- One of our realtors saw substantial growth with a 178% increase in local post views in search and a staggering 1,344% increase in listings on Maps.
- Another law firm witness a 33% increase in driving directions, a 20% increase in phone calls, and a 100% increase in local post views in search.
But how does GMB work exactly?
Local search algorithms are broken down into three distinct categories: relevance, proximity, and prominence. But what do these actually mean?
Relevance
refers to how a search engine handles the intent of a search. If someone searches for the best poutine in Toronto, they expect to see Toronto-based results for poutines and not ice cream.
Proximity
refers to how close a specific result is to the individual. If someone searches for the best poutine near me, the algorithm will show them the best available poutine near them even if the city’s highest reviewed location is far away.
Prominence
refers to how important a business appears. A restaurant with high reviews, good SEO
, and happy customers will likely feature higher in the SERPs than a new restaurant with zero presence.
The reason why you need an optimized GMB listing is to ensure that you meet the requirements to make your business relevant, prominent, and accurate (for proximity). An optimized GMB listing will typically rank higher for popular search queries than one that isn’t.
If Local Isn’t Your Focus Yet… It Should Be!
We are firm believers in local search. Remember, 93% of localized searches have Google’s 3-pack local results in the number one spot. That 3-pack is almost always placed above the first website link. It’s no wonder then why so many businesses are starting to see the value of GMB, as the platform clearly does a lot for businesses locally.
Are you looking to get more value out of your GMB listing? Market Advertise Promote is your go-to source for GMB specialists. We can help you improve the quality of your listing, drive more leads to your business, and increase your conversion rates.
Please get in touch with one of our PALs to learn more about this essential service and to see why so many businesses are prioritizing GMB.
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
As 2024 comes to a close, we’re excited to reflect on an incredible month filled with achievements, insights, and stories to share. At Conscious Commerce Corporation (CCC), our mission to align consciousness and commerce continues to drive meaningful connections and impactful results. Looking Forward to 2025 As we prepare for a new year, we are inspired by the possibilities that lie ahead. We remain dedicated to evolving our offerings, sharing our expertise, and supporting you in achieving your goals. Together, we’ll continue making strides toward sustainable success and collective impact. Thank you for being a vital part of the CCC community . Let’s step boldly into 2025 with renewed ambition, awareness, and a shared commitment to excellence.
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Conscious Commerce Corporation (CCC) is happy to announce that it has been recognized as both a 2024 Fall Global Award honouree and Champion by Clutch, the leading global marketplace of B2B service providers.
New AI Features Page Recommendation: This f eature matches you up with the best pages for your site and proceeds to help you build each recommended page . The result is a streamlined way to create complete pages that are best for the business. Suggested Page Layout: Already know what pages you need for your site? Then use the Suggest Page Layout option. It’ll suggest a layout made up of carefully selected sections in the right order, to match the business and page goal. Full-Page Content Generation: Whether you want to use this option for a page layout you’ve built yourself or for one the page builder has suggested for you, this step will give you yet another time-saving boost: with the click of a button you can have AI generate images and texts for all the sections on the page you’re building. Site Links Audit Tool Meet the new audit tool we added to the SEO section in your Site Dashboard: Internal and External Links. These new additions let you review and optimize your internal and outbound site links, with an option to instantly fix any related issues we’ve found while scanning the links—all in one place. Zapier Platform Integration Automate blog post creation. This new action lets you trigger blog post creation from work management tools. Then, use Zapier to generate blog posts with the help of AI and the post will automatically be created.
This month, we’re inspired by the Capricorn archetype —a beacon of ambition, perseverance, and strategic vision. At Conscious Commerce Corporation (CCC), we align this energy with our conscious value of Wealth , not just in material terms, but as a reflection of abundance, growth, and meaningful connections. “If there is one permanent truth, it’s that change is inevitable…” This wisdom fuels our journey forward! Embracing change with courage, creativity, and clarity, we’re empowering our clients and partners to seize new opportunities and redefine what success looks like—together. Platform Core Updates MAP Web AI-powered tools for streamlined site building and improved efficiency. A new Site Links Audit tool to enhance SEO and drive better site visibility. MAP Meet A unified checkout experience that enables seamless transactions for services, products, and custom items—all in one place. MAP Platform Integration New Zapier Actions have been added to MAP Web to automate workflows, enabling you to focus on what truly drives growth and value in your business. Key Insight: Rethinking Wealth in Business Wealth is so much more than numbers in a bank account—it’s the magic that happens when strategic effort meets a greater purpose. It’s about building value, forging unshakable connections, and creating something that stands the test of time. The Capricorn archetype reminds us that with discipline, determination, and a touch of daring, the summit is always within reach. At CCC, we don’t just help businesses grow; we help them thrive. Whether it’s optimizing your SEO, integrating cutting-edge tools, or designing an unforgettable digital experience, our mission is to turn your ambition into real, sustainable success. Looking Ahead As the year draws to a close, let’s tap into the power of reflection and the fire of ambition. Let’s set bold goals, harness resilience, and climb higher together. The Capricorn spirit isn’t just about scaling mountains—it’s about doing so with purpose, heart, and a determination to make every step count. Here’s to achieving greatness, creating Wealth, and embracing the changes that lead us forward. Let’s make this journey one to remember!
We want to alert our community about a scam circulating on WhatsApp, where individuals are posing as Conscious Commerce Corporation (CCC) and offering fake job opportunities. This fraudulent activity involves the use of our company name, logo, and a misleading domain (cc9494), all designed to deceive and mislead individuals. Please be aware that Conscious Commerce Corporation is not involved in any recruitment activities through WhatsApp or using the domain "cc9494." If you are contacted by someone claiming to represent CCC and offering a job or requesting payment for any reason, it is a scam . We urge everyone to stay vigilant and never send money or personal information to anyone claiming to represent CCC in this context. Our company values transparency, integrity, and the safety of our community, and we will never ask for payments in exchange for job opportunities or other services. If you have any doubts or receive suspicious messages, please reach out to us directly through official channels. Your safety and trust are important to us. Stay safe and be cautious when interacting with unsolicited job offers or requests for money. Below is a screenshot of the login screen from the fake website—do not trust or engage with websites that look like this.
Explore how the Capricorn archetype redefines wealth beyond finances, emphasizing resources, knowledge, and connections. Discover the pivotal role of eCommerce in fostering lasting growth and learn how platforms like MAP eCom can enhance your business strategy.
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