Digital Marketing Client Spotlight: Teresa Joy Engel – Professional Coach and Author
Conscious Commerce • January 16, 2020
In this month’s spotlight, we’d like to feature our client, Teresa Joy Engel, founder of Where Harmony Happens. Teresa is an inspirational person with a rich story to tell—complete with an abundance of life experience, professional coaching, expertise, and a fresh perspective on how to approach the common problems we experience in our daily lives.
Teresa's new book, The Jam In My Sandwich, launched on January 16th, 2020, and was listed as one of the #14 bestsellers on Amazon. Knowing her strengths and weaknesses, she originally reached out to Conscious Commerce Corporation, looking for help to market her book ahead of its launch.
Here’s a brief look into the mind of a professional author, event leader, Certified Professional Coach, and an EQ consultant.
What can you tell me about your upcoming book?
Around 10 years ago, I experienced a sudden change in my life that saw me move from the prairies in Alberta to the Rocky Mountains in Canmore, close to Banff. I knew I wanted to rediscover myself, and this quickly evolved into reflective journaling.
Did I mention this all took place on my 50th birthday?
I came to the conclusion that, if the first 50 years of my life were for learning, then the next 50 were for living.
Up until this point, I had run a successful personal coaching practice that focused on personal development in groups for management teams. But I decided to drop that entirely because I believed that if I couldn’t help myself—how could I help others?
So, I closed the business entirely, found a new partner, and started traveling. But there was one question that always came up no matter where I was in the world: “Where are you doing for work now?”
This was a difficult question to answer because I never had what many would call an acceptable answer. Around this time, though, a friend asked me why I wasn’t translating my life experience into a book.
And truthfully, I didn’t have an answer yet. But that question got me thinking and encouraged me to look at some of my previous journals. It was then when I had my “a-ha” moment. I noticed that all my experiences, all the pain I went through, had the makings of a legitimate system.
Not long after that, I started developing The Harmony Cycle. I began to write about it in detail, but my original work felt too much like a memoir. I wanted to avoid my book from becoming just another self-help guide.
That’s when I decided to surround myself with the right people to help me streamline my vision and market it.
How did you come into contact with CCC?
I had finished the first part of my book and knew what I wanted the second part to be. Despite not being a marketing expert, I knew that a website was essential today.
But I didn’t know where to look. There are many agencies online, all offering a variety of services. But what drew me to CCC was the fact that the entire digital marketing ecosystem they offer, including their conscious values and their MAP solution
, was perfect for my business and its goals.
My first meeting with owner Brandon Klayman was all I needed to know that this was the right company for me. He initially walked me through the different archetypes that CCC focuses on in the pursuit of their conscious commerce initiatives.
It’s funny how it works. I thought I was hiring Brandon just to create a website
, but it quickly evolved into so much more.
This experience taught me about the importance of building the right foundation for your digital marketing initiatives. Individual services aren’t enough on their own. Just like personal coaching, you need the right systems in place to be successful.
I really enjoy working with Conscious Commerce Corporation because they take the time to explain what they’re doing, answer any questions I may have, and have opened my eyes to the vast world of digital marketing.
What digital marketing services do you have with CCC?
CCC helps me build and maintain my website. I also work with their graphic designer Jakob Grosse for anything design-related, including graphics for my book. I’m also in close contact with their PPC expert
Ryan McCaffrey who manages my Facebook ads and other PPC needs.
I never feel out of place with the CCC team because they have experienced professionals in the key areas of digital marketing.
How did working with CCC change your perspective on digital marketing?
I always knew that marketing was important, but it was something that I never really focused on before with my previous business. The majority of my business came from referrals, word-of-mouth marketing, and other organic channels.
However, I was blown away by the expertise that the CCC team has. They are true professionals who take the time to ensure that their clients understand the services
they are receiving.
Even if they thought a question was silly, they still took the time to answer it and to make sure it made sense to me.
Sometimes when I needed basic help, they even provided me a step-by-step guide on how to navigate me through my problem. I would describe the service I received from CCC as nothing but heartfelt.
What were your biggest challenges in writing this book?
It’s not easy putting it all out there—all the little details about your life—it can leave you feeling exposed and vulnerable. Because once that information is out there, it becomes real.
One of the biggest technical challenges I experienced was the editing process. I initially clashed with my structural editor, who, to no fault of his own, wanted to modify my writing to sound more academic.
But this didn’t work for me. Even though I knew they were just doing their job, it was important to me that the writing flow. This process taught me how to stand up for myself and how to push for my vision.
What did you learn from marketing your book so far?
I learned that the world of digital marketing is a vast one. Things like PPC are still a black box to me, and I’m thankful that I have the right professionals guiding me through the entire process.
One of the biggest takeaways from my experience so far is the need to accept professional help. Because, at the end of the day, we all have strengths and weaknesses, and it’s important that we find other individuals who can complement our skill sets.
What advice would you offer to some of our readers?
When life hits a speed bump that sets you off course, you’re certainly going to react to it. Take a minute to readjust yourself and understand that there’s more out there than this individual situation.
You’re more powerful than you actually know.
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
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Once you have created your Google Business Profile, you will need to complete the verification process before it can be shown publicly. Verification methods are automatically determined by Google, are based on your business type, public information, region, or business hours, and can’t be changed. In some cases, you may need to verify your business with more than one method. Methods include: Video Recording Record a 30+ second, unedited video proving you are the owner of the business and it is located at the address indicated in the profile. Phone or Text When you select this method, you will get a call or text with a code Email This method will have you receive an email with verification steps Live Video Call Similar to the video recording, you will join a live video call and show the support representative key details proving your business ownership and locations Mail A postcard will be sent to the address associated with your profile within approximately 14 days. On the postcard will be a secure verification code. What's Next After you complete the verification steps, Google reviews the info you provided. To help maintain the integrity of your Business Profile, verification review can take up to 5 business days. Once the review process is complete, you will receive a notification email. If your verification was approved, your profile will be visible to the public. If your verification was not approved, you will have one of these three options to proceed: Re-Verification When the “Get verified” button appears on your Business Profile again, it means Google couldn’t completely verify your business. To fix this issue, try to re-verify your business. Review Issues When you verify through a video recording and get a “Review issues” notification, it means your video wasn’t accepted. To fix this issue: Select Review issues . Follow the on-screen instructions. Give Additional Information If you’re asked to provide additional info to re-verify your profile, it’s likely because some of your business details were recently updated.
The most commonly used verification method for Google Business Profiles as of 2025 is video verification. This process involves uploading a video that captures key details about your business and helps Google confirm that you represent the business. Before you start Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Your video will need to be at least 30 seconds long and unedited. Your video recording should not include: Any sensitive information like bank account, tax, or identification numbers. Any other private information about yourself or others. Other people’s faces. Video Requirements For Storefronts Important: If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business. Videos must show: The location of your business: Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location. Evidence that your business exists: Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile. Demonstrate proof of management: You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room. Video Requirements For Service-Area Businesses Videos must show: The location where you offer your services: Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land. Show evidence that your business exists: Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers. Demonstrate proof of management: You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile.
If you’re a business owner but a verified Business Profile for your business on Google Search or Maps is owned by someone else, you can request ownership from the current profile owner.
As an owner of your business's Google Business Profile (GBP), you can add users to the profile. Each user will get their own access and you won't need to share login information.
When you add and verify your Business Profile, customers can find your business on Search and Maps. To make sure your business is eligible to show up on Google, verify your Business Profile . After you successfully add or claim your profile, you can control how your business information shows up on Google. You can add or claim your business at no charge. If you have questions about profile verification, check the Business Profile community .
Your Google Business Profile may be suspended or disabled for "not following Google's guidelines ". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal. Submitting an Appeal Step 1: Prepare Your Evidence Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile. Step 2: Submit Your Appeal Open the Google Business Profile appeals tool . If you’re signed in to the Google account related to the profile you want to appeal, select Confirm. To select a different account, select Switch account. Select the Business Profile that you want to appeal > Continue. The Google Business Profile appeals tool shows: The restricted profile The reason for the moderation action A link to the violated policy At the bottom right, select Submit Appeal. Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence. To open the evidence form, after you submit your appeal, select Add evidence. Select Submit. Google will review your appeal and send you an email with a decision. Step 3: Check the Status of Your Appeal After you submit your appeal, you can stay aware of the status by doing the following: Open the Google Business Profile appeals tool . Make sure you’re signed in to the Google Account related to your Business Profile. Select the Business Profile for the appeal that you submitted. On the right, you’ll find the status of the appeal: Submitted Approved Not Approved Can't be appealed Eligible for appeal Optional Step 4: Request an Additional Review If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal.
You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps. Understand Why Profiles are Marked as Duplicates There are several reasons why a profile may be considered a duplicate: Existing verified profile: A verified profile already exists for the same business on Google. Same address: Multiple profiles have the same address. Different services: Multiple profiles exist for the same business that offer different services. You can refer to the following guidance to resolve situations with duplicate profiles.
