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Digital Marketing Client Spotlight: Teresa Joy Engel – Professional Coach and Author
Conscious Commerce • January 16, 2020
In this month’s spotlight, we’d like to feature our client, Teresa Joy Engel, founder of Where Harmony Happens. Teresa is an inspirational person with a rich story to tell—complete with an abundance of life experience, professional coaching, expertise, and a fresh perspective on how to approach the common problems we experience in our daily lives.
Teresa's new book, The Jam In My Sandwich, launched on January 16th, 2020, and was listed as one of the #14 bestsellers on Amazon. Knowing her strengths and weaknesses, she originally reached out to Conscious Commerce Corporation, looking for help to market her book ahead of its launch.
Here’s a brief look into the mind of a professional author, event leader, Certified Professional Coach, and an EQ consultant.
What can you tell me about your upcoming book?
Around 10 years ago, I experienced a sudden change in my life that saw me move from the prairies in Alberta to the Rocky Mountains in Canmore, close to Banff. I knew I wanted to rediscover myself, and this quickly evolved into reflective journaling.
Did I mention this all took place on my 50th birthday?
I came to the conclusion that, if the first 50 years of my life were for learning, then the next 50 were for living.
Up until this point, I had run a successful personal coaching practice that focused on personal development in groups for management teams. But I decided to drop that entirely because I believed that if I couldn’t help myself—how could I help others?
So, I closed the business entirely, found a new partner, and started traveling. But there was one question that always came up no matter where I was in the world: “Where are you doing for work now?”
This was a difficult question to answer because I never had what many would call an acceptable answer. Around this time, though, a friend asked me why I wasn’t translating my life experience into a book.
And truthfully, I didn’t have an answer yet. But that question got me thinking and encouraged me to look at some of my previous journals. It was then when I had my “a-ha” moment. I noticed that all my experiences, all the pain I went through, had the makings of a legitimate system.
Not long after that, I started developing The Harmony Cycle. I began to write about it in detail, but my original work felt too much like a memoir. I wanted to avoid my book from becoming just another self-help guide.
That’s when I decided to surround myself with the right people to help me streamline my vision and market it.
How did you come into contact with CCC?
I had finished the first part of my book and knew what I wanted the second part to be. Despite not being a marketing expert, I knew that a website was essential today.
But I didn’t know where to look. There are many agencies online, all offering a variety of services. But what drew me to CCC was the fact that the entire digital marketing ecosystem they offer, including their conscious values and their MAP solution
, was perfect for my business and its goals.
My first meeting with owner Brandon Klayman was all I needed to know that this was the right company for me. He initially walked me through the different archetypes that CCC focuses on in the pursuit of their conscious commerce initiatives.
It’s funny how it works. I thought I was hiring Brandon just to create a website
, but it quickly evolved into so much more.
This experience taught me about the importance of building the right foundation for your digital marketing initiatives. Individual services aren’t enough on their own. Just like personal coaching, you need the right systems in place to be successful.
I really enjoy working with Conscious Commerce Corporation because they take the time to explain what they’re doing, answer any questions I may have, and have opened my eyes to the vast world of digital marketing.
What digital marketing services do you have with CCC?
CCC helps me build and maintain my website. I also work with their graphic designer Jakob Grosse for anything design-related, including graphics for my book. I’m also in close contact with their PPC expert
Ryan McCaffrey who manages my Facebook ads and other PPC needs.
I never feel out of place with the CCC team because they have experienced professionals in the key areas of digital marketing.
How did working with CCC change your perspective on digital marketing?
I always knew that marketing was important, but it was something that I never really focused on before with my previous business. The majority of my business came from referrals, word-of-mouth marketing, and other organic channels.
However, I was blown away by the expertise that the CCC team has. They are true professionals who take the time to ensure that their clients understand the services
they are receiving.
Even if they thought a question was silly, they still took the time to answer it and to make sure it made sense to me.
Sometimes when I needed basic help, they even provided me a step-by-step guide on how to navigate me through my problem. I would describe the service I received from CCC as nothing but heartfelt.
What were your biggest challenges in writing this book?
It’s not easy putting it all out there—all the little details about your life—it can leave you feeling exposed and vulnerable. Because once that information is out there, it becomes real.
One of the biggest technical challenges I experienced was the editing process. I initially clashed with my structural editor, who, to no fault of his own, wanted to modify my writing to sound more academic.
But this didn’t work for me. Even though I knew they were just doing their job, it was important to me that the writing flow. This process taught me how to stand up for myself and how to push for my vision.
What did you learn from marketing your book so far?
I learned that the world of digital marketing is a vast one. Things like PPC are still a black box to me, and I’m thankful that I have the right professionals guiding me through the entire process.
One of the biggest takeaways from my experience so far is the need to accept professional help. Because, at the end of the day, we all have strengths and weaknesses, and it’s important that we find other individuals who can complement our skill sets.
What advice would you offer to some of our readers?
When life hits a speed bump that sets you off course, you’re certainly going to react to it. Take a minute to readjust yourself and understand that there’s more out there than this individual situation.
You’re more powerful than you actually know.
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
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