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Why a Brand Refresh May Offer Your Business the Best Marketing ROI
Brandon Klayman • February 27, 2020
When’s the last time you’ve refreshed your brand? The idea of updating your brand may seem like a big task, but it’s one way you can drive a significant ROI for your business.
Now, you may be thinking — how can things like updating my website, PPC ads, and other brand elements
improve my marketing efforts? Wouldn’t that end up costing more for something that already exists?
The answer is pretty simple. It’s one of the easiest ways to generate additional value out of existing marketing collateral that you’ve already paid for. And by updating it, you can use these existing assets in future marketing campaigns and as part of your broader SEO strategy.
Here are a few ways you can refresh your brand as we head towards spring.
Refresh Your Existing Website
The goal of any marketing efforts is to keep your customers engaged. An updated website looks modern, fresh, and makes your brand seem active.
It also gives your customers a reason to stay in touch with your company to see what’s changing, what promotions are live, and whether there are any new products or services to consider.
You can also use a website refresh as a marketing tool. Major development milestones can serve as valuable updates and teasers to what is coming soon.
Refresh Your Existing Blogs and Articles
Google likes to see websites that are fresh and up to date. That’s why so many businesses rely on blogs to add new content.
One way to get more value out of your existing web pages and blogs is to update them. Here are a few tricks you can try:
- Update previous trends articles with the latest trends
- Ensure that all information is up to date for informational pieces
- Continuously update your promotions if they rotate each month or quarter
Updating existing content is a great way for you to drive additional value out of those pieces — and it’s cost-effective too!
Continually Update Your Ad Copy
Personalizing your advertising goes a long way to boost its effectiveness. You have to learn how to speak directly to your audience and segment your campaigns to fit different portions of your target audiences.
Think about each customer profile, including needs, preferences, use cases, demographics, and other characteristics that impact how they will interact with your brand.
When you speak their language, your target audience will react more positively. Continually evolving your copy to accommodate your consumers is a necessary part of staying competitive. It also helps to keep your ads fresh as your customers won’t see the same ad twice.
Example Animated Gif Ad
Example Static Ad
Keep Visuals Up-to-Date
Consistency is key when it comes to how your brand looks, whether it’s on your website, in newsletters you put out, or on a social media post.
Your social media accounts should have a consistent branding element throughout. Ensure that all banners, images, and branded materials use the same style guide.
You can improve the effectiveness of your ads with simple changes like reversing colors, trying new buttons, copy, and more.
There’s also personalization, which you can use to make your PPC ads more personal to customers that you are actively remarketing to.
Look Up New Keywords
Does your business make extensive use of Google Ads? It’s not uncommon for businesses to select a few relevant keywords, set up their Google Ads account, and let it run.
But here’s the truth.
Deciding on keywords shouldn’t be a “set it and forget it” consideration.
You are bidding on these terms, and it’s important that you are generating positive results from them. You should spend time each week reviewing your keywords, checking how they are performing, and where you can make improvements.
Refreshing your Google Ads keywords is an easy way to save your business a lot of money each month, especially if you know how to identify profitable opportunities.
Augment Your PPC Efforts With Dedicated Landing Pages
Landing pages are another way to improve the efficiency of your existing PPC campaigns. One mistake that most business owners make is sending their paid traffic to general pages on their website.
But this isn’t an effective way to increase conversions. Instead, you could leverage information from a specific page to create a more targeted landing page.
Landing pages allow you to speak directly to your audience by showing them relevant information about your product or service, potential use cases, and more. And as you develop individual landing pages, you can repurpose your designs for deeper level segmented marketing.
Are You Ready to Start Your Refresh? Contact Conscious Commerce Corporation Today
Spring is almost here, and it’s time to get serious about refreshing your brand in 2020. Our PALs are ready to work with you to build marketing campaigns that will grow your business.
Ask us about our brand refresh services and how we can empower your business to drive even more value out of existing marketing materials.
Your brand refresh is only one click away. Get in touch with our team today to get started!
As 2024 comes to a close, we’re excited to reflect on an incredible month filled with achievements, insights, and stories to share. At Conscious Commerce Corporation (CCC), our mission to align consciousness and commerce continues to drive meaningful connections and impactful results. Looking Forward to 2025 As we prepare for a new year, we are inspired by the possibilities that lie ahead. We remain dedicated to evolving our offerings, sharing our expertise, and supporting you in achieving your goals. Together, we’ll continue making strides toward sustainable success and collective impact. Thank you for being a vital part of the CCC community . Let’s step boldly into 2025 with renewed ambition, awareness, and a shared commitment to excellence.
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Conscious Commerce Corporation (CCC) is happy to announce that it has been recognized as both a 2024 Fall Global Award honouree and Champion by Clutch, the leading global marketplace of B2B service providers.
New AI Features Page Recommendation: This f eature matches you up with the best pages for your site and proceeds to help you build each recommended page . The result is a streamlined way to create complete pages that are best for the business. Suggested Page Layout: Already know what pages you need for your site? Then use the Suggest Page Layout option. It’ll suggest a layout made up of carefully selected sections in the right order, to match the business and page goal. Full-Page Content Generation: Whether you want to use this option for a page layout you’ve built yourself or for one the page builder has suggested for you, this step will give you yet another time-saving boost: with the click of a button you can have AI generate images and texts for all the sections on the page you’re building. Site Links Audit Tool Meet the new audit tool we added to the SEO section in your Site Dashboard: Internal and External Links. These new additions let you review and optimize your internal and outbound site links, with an option to instantly fix any related issues we’ve found while scanning the links—all in one place. Zapier Platform Integration Automate blog post creation. This new action lets you trigger blog post creation from work management tools. Then, use Zapier to generate blog posts with the help of AI and the post will automatically be created.
This month, we’re inspired by the Capricorn archetype —a beacon of ambition, perseverance, and strategic vision. At Conscious Commerce Corporation (CCC), we align this energy with our conscious value of Wealth , not just in material terms, but as a reflection of abundance, growth, and meaningful connections. “If there is one permanent truth, it’s that change is inevitable…” This wisdom fuels our journey forward! Embracing change with courage, creativity, and clarity, we’re empowering our clients and partners to seize new opportunities and redefine what success looks like—together. Platform Core Updates MAP Web AI-powered tools for streamlined site building and improved efficiency. A new Site Links Audit tool to enhance SEO and drive better site visibility. MAP Meet A unified checkout experience that enables seamless transactions for services, products, and custom items—all in one place. MAP Platform Integration New Zapier Actions have been added to MAP Web to automate workflows, enabling you to focus on what truly drives growth and value in your business. Key Insight: Rethinking Wealth in Business Wealth is so much more than numbers in a bank account—it’s the magic that happens when strategic effort meets a greater purpose. It’s about building value, forging unshakable connections, and creating something that stands the test of time. The Capricorn archetype reminds us that with discipline, determination, and a touch of daring, the summit is always within reach. At CCC, we don’t just help businesses grow; we help them thrive. Whether it’s optimizing your SEO, integrating cutting-edge tools, or designing an unforgettable digital experience, our mission is to turn your ambition into real, sustainable success. Looking Ahead As the year draws to a close, let’s tap into the power of reflection and the fire of ambition. Let’s set bold goals, harness resilience, and climb higher together. The Capricorn spirit isn’t just about scaling mountains—it’s about doing so with purpose, heart, and a determination to make every step count. Here’s to achieving greatness, creating Wealth, and embracing the changes that lead us forward. Let’s make this journey one to remember!
We want to alert our community about a scam circulating on WhatsApp, where individuals are posing as Conscious Commerce Corporation (CCC) and offering fake job opportunities. This fraudulent activity involves the use of our company name, logo, and a misleading domain (cc9494), all designed to deceive and mislead individuals. Please be aware that Conscious Commerce Corporation is not involved in any recruitment activities through WhatsApp or using the domain "cc9494." If you are contacted by someone claiming to represent CCC and offering a job or requesting payment for any reason, it is a scam . We urge everyone to stay vigilant and never send money or personal information to anyone claiming to represent CCC in this context. Our company values transparency, integrity, and the safety of our community, and we will never ask for payments in exchange for job opportunities or other services. If you have any doubts or receive suspicious messages, please reach out to us directly through official channels. Your safety and trust are important to us. Stay safe and be cautious when interacting with unsolicited job offers or requests for money. Below is a screenshot of the login screen from the fake website—do not trust or engage with websites that look like this.
Explore how the Capricorn archetype redefines wealth beyond finances, emphasizing resources, knowledge, and connections. Discover the pivotal role of eCommerce in fostering lasting growth and learn how platforms like MAP eCom can enhance your business strategy.
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