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Sustainability Is the Key to Both Short and Long-Term Success
Conscious Commerce • October 3, 2019
Sustainability is something I really believe in. I also see it as one of the most useful tools for building a profitable business.
But let me ask—what does sustainability mean to you?
Does it involve making eco-friendly choices? Building a strong foundation for your business? Implementing the right processes?
Consciousness is something that more business owners should focus on. When you understand how to build a sustainable business, you are committing to the long-term.
You can still focus on short-term goals, but each of them must lay the foundation for the long-term.
I’ve put together several tips that I’ve used to build successful businesses over the years. These ideas are the core values I believe in when it comes to sustainability.
Don’t Blow Your Budget on One Thing
It’s easy to get lost in the shuffle when it comes to your business. Whether you’ve just spent a lot on a new website, invested in new equipment, or signed a lease for a huge office—stay focused on why each of these things matters.
Too many business owners make a big purchase and expect results. This isn’t a sustainable practice.
Focus on making impactful changes that can improve the way your business functions. This may include:
- Taking advantage of tools that combine several processes into one platform
- Recycling advertising materials for future campaigns
- Retraining an employee over hiring a new one
Your goal is to stay in business for years, so don’t overextend and pursue strategies that are meaningful and focused on long-term sustainability.
Environmentally-Friendly Decisions Can Be Profitable
Prioritizing environmentally-friendly strategies doesn’t always impact your bottom line.
Things as simple as going paperless, working from home, or taking public transit can make a huge difference.
Not only will they save your business money, but it’s an easy way for you to prioritize environmental sustainability.
And that’s something that we can all get behind.
Sustainability Helps You Make Practical Business Decisions
Being a business owner means making many decisions. Your company relies on you to steer it in the right direction.
One bad decision can cost you a lot, and hurt your employees too. Every decision you make should take sustainability into consideration.
You may think sustainability is expensive, and that it’ll cost your business a lot. But that’s not true.
Sustainable decisions can save you a lot of time and money.
Take our Market Advertise Promote lifetime subscriptions. You can purchase your web hosting for life through us, saving you thousands over the years. While the upfront cost is higher, the long-term savings are huge.
The same is true when it comes to a large office. You could save thousands each month by transitioning your business to a work-from-home model, or by reducing the size of your office and encouraging employees to work from home.
The traditional workplace is a thing of the past today. Innovative companies are practicing sustainable business initiatives through remote work and the digital nomad lifestyle.
Don’t Be Afraid of Sustainability
We all need to rethink how we approach sustainability. A successful business is a sustainable business.
Long-term success requires difficult decisions that focus on building for the future. But this doesn’t happen overnight. Every small decision you make impacts the future of your company.
Think long and hard about your long-term view, and take the time to identify a few small decisions that will make your business more sustainable.
You will save yourself a lot of time and money in the process, and it’s an easy way for you to become a conscious business owner that does their part to make things better for everyone.
Signed,
Brandon Klayman
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
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