Get in touch
Follow us
Sustainability Is the Key to Both Short and Long-Term Success
Conscious Commerce • October 3, 2019
Sustainability is something I really believe in. I also see it as one of the most useful tools for building a profitable business.
But let me ask—what does sustainability mean to you?
Does it involve making eco-friendly choices? Building a strong foundation for your business? Implementing the right processes?
Consciousness is something that more business owners should focus on. When you understand how to build a sustainable business, you are committing to the long-term.
You can still focus on short-term goals, but each of them must lay the foundation for the long-term.
I’ve put together several tips that I’ve used to build successful businesses over the years. These ideas are the core values I believe in when it comes to sustainability.
Don’t Blow Your Budget on One Thing
It’s easy to get lost in the shuffle when it comes to your business. Whether you’ve just spent a lot on a new website, invested in new equipment, or signed a lease for a huge office—stay focused on why each of these things matters.
Too many business owners make a big purchase and expect results. This isn’t a sustainable practice.
Focus on making impactful changes that can improve the way your business functions. This may include:
- Taking advantage of tools that combine several processes into one platform
- Recycling advertising materials for future campaigns
- Retraining an employee over hiring a new one
Your goal is to stay in business for years, so don’t overextend and pursue strategies that are meaningful and focused on long-term sustainability.
Environmentally-Friendly Decisions Can Be Profitable
Prioritizing environmentally-friendly strategies doesn’t always impact your bottom line.
Things as simple as going paperless, working from home, or taking public transit can make a huge difference.
Not only will they save your business money, but it’s an easy way for you to prioritize environmental sustainability.
And that’s something that we can all get behind.
Sustainability Helps You Make Practical Business Decisions
Being a business owner means making many decisions. Your company relies on you to steer it in the right direction.
One bad decision can cost you a lot, and hurt your employees too. Every decision you make should take sustainability into consideration.
You may think sustainability is expensive, and that it’ll cost your business a lot. But that’s not true.
Sustainable decisions can save you a lot of time and money.
Take our Market Advertise Promote lifetime subscriptions. You can purchase your web hosting for life through us, saving you thousands over the years. While the upfront cost is higher, the long-term savings are huge.
The same is true when it comes to a large office. You could save thousands each month by transitioning your business to a work-from-home model, or by reducing the size of your office and encouraging employees to work from home.
The traditional workplace is a thing of the past today. Innovative companies are practicing sustainable business initiatives through remote work and the digital nomad lifestyle.
Don’t Be Afraid of Sustainability
We all need to rethink how we approach sustainability. A successful business is a sustainable business.
Long-term success requires difficult decisions that focus on building for the future. But this doesn’t happen overnight. Every small decision you make impacts the future of your company.
Think long and hard about your long-term view, and take the time to identify a few small decisions that will make your business more sustainable.
You will save yourself a lot of time and money in the process, and it’s an easy way for you to become a conscious business owner that does their part to make things better for everyone.
Signed,
Brandon Klayman
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
Blog Management Updates You can now delete or unpublish multiple posts at once, streamlining blog management. Additionally, publish dates will match your site’s default language format, enhancing user experience and creating a more localized feel for visitors.
Get more out of your website! When you subscribe to MAP Web, you'll receive one free integration—like Zapier, email marketing, and more—a $250 value.
Streamline your marketing efforts with the MAP Platform, an all-in-one suite of tools for SEO, social media, email campaigns, and more. Discover scalable solutions for your business needs.
Streamline your online presence with Map Web’s powerful integrations. Discover how Zapier, eCommerce, email tools, and Mega Menu can boost efficiency and increase user experience.
Unlock higher search visibility and user trust. Discover how structured, keyword-rich URLs drive better SEO, higher engagement, and smoother site navigation.
As 2024 comes to a close, we’re excited to reflect on an incredible month filled with achievements, insights, and stories to share. At Conscious Commerce Corporation (CCC), our mission to align consciousness and commerce continues to drive meaningful connections and impactful results. Looking Forward to 2025 As we prepare for a new year, we are inspired by the possibilities that lie ahead. We remain dedicated to evolving our offerings, sharing our expertise, and supporting you in achieving your goals. Together, we’ll continue making strides toward sustainable success and collective impact. Thank you for being a vital part of the CCC community . Let’s step boldly into 2025 with renewed ambition, awareness, and a shared commitment to excellence.
Learn how to build and maintain a high-quality email list. Discover ethical growth strategies, list cleaning tips, and metrics to boost engagement and ROI.
Boost your SEO with structured data. Learn how it enhances visibility, drives clicks with rich results, and improves search engine understanding. Start optimizing now.
Conscious Commerce Corporation (CCC) is happy to announce that it has been recognized as both a 2024 Fall Global Award honouree and Champion by Clutch, the leading global marketplace of B2B service providers.
New AI Features Page Recommendation: This f eature matches you up with the best pages for your site and proceeds to help you build each recommended page . The result is a streamlined way to create complete pages that are best for the business. Suggested Page Layout: Already know what pages you need for your site? Then use the Suggest Page Layout option. It’ll suggest a layout made up of carefully selected sections in the right order, to match the business and page goal. Full-Page Content Generation: Whether you want to use this option for a page layout you’ve built yourself or for one the page builder has suggested for you, this step will give you yet another time-saving boost: with the click of a button you can have AI generate images and texts for all the sections on the page you’re building. Site Links Audit Tool Meet the new audit tool we added to the SEO section in your Site Dashboard: Internal and External Links. These new additions let you review and optimize your internal and outbound site links, with an option to instantly fix any related issues we’ve found while scanning the links—all in one place. Zapier Platform Integration Automate blog post creation. This new action lets you trigger blog post creation from work management tools. Then, use Zapier to generate blog posts with the help of AI and the post will automatically be created.
The numbers you need to know
165m
Visits
2.6b
Impressions
7m
Clicks
1.6m
Prospects
ABOUT US
CONTACT US
Conscious Commerce Corporation
1-800-770-9788
Established 2004
Serving Canada and United States Clients
JOIN AWARENESS NEWS
Sign up to stay aware of marketing insights & guidance.