Get in touch
Follow us
Top Digital Marketing Trends of 2019
Conscious Commerce • October 3, 2019
Gone are the days of throwing ads into the void, hoping to make a splash. Here to stay are a sophisticated array of buyer-targeted marketing techniques
aimed at increasing the efficiency of your ad spend. This is what you need to know:
1. Marketing is all about creating moments
Google’s internal research
identifies 4 moments in the advertising experience:
- Want-to-Know
- Want-to-Go
- Want-to-Do
- Want-to-Buy
During these moments, the consumer experiences specific, deliverable desires and are significantly more likely to make a purchase if presented with the right information. Targeting these moments
is much more efficient than relying on traditional ad encounters.
2. Ads are becoming way more personal
Over 90% of consumers
report finding personalized advertising appealing, making it the highest potential tool for optimizing conversion rates.
One way to incorporate personalization into your marketing approach is to use emerging AI tools
to help your business collect and effectively utilize more data about your customers’ purchase histories.
3. Push notifications are keeping people in the loop
Shopping cart abandonment
has been a longstanding problem in e-commerce, but many businesses are taking a new approach to the problem: browser push-notifications.
Whether it’s a reminder of an almost-made purchase or a news alert, any unobtrusive r eminder that your company exists
is an invaluable addition to your online presence.
4. Video is the hottest content item — by far
As production quality has improved, the potential of short videos as promotional content has skyrocketed — thanks mainly to an over 1,200% higher share rate than any other form of content.
Even if you don’t have time to organize a studio-quality shoot, Instagram stories and single-shot explainer videos are still well worth the investment. Everyone loves videos.
When it comes to digital marketing trends, our clients attest to the quality of our advice. Clutch.co, a third-party B2B review platform, helps the buyer’s journey
by ranking firms like us based on detailed client-feedback.
We know how mystifying advertising can be. But with a centralized catalogue of work
on Clutch and its sister sites, The Manifest and Visual Objects, it’s easier than ever to make informed decisions about how to spend your marketing budget.
Contact us
or check out our profile on Clutch to see how we can make your business stand out
from the crowd.
Meet MAP Web, the cornerstone of the MAP Platform, offering an intuitive, no-code website builder that empowers businesses to create stunning, responsive, and SEO-optimized websites.
Discover what local SEO is, why it matters for businesses, and how to adapt to Google’s updates to stay visible, attract customers, and grow locally.
Get a Free SEO Audit, a $500 value, when you subscribe to MAP Local *
Can you believe we are already 25% done 2025? Check out what our clients have achieved so far, and prepare for local SEO insights.
Learn why local SEO is important. Discover 9 benefits from better visibility to higher sales and stand out in your community’s and/or cities' search results.
MAP Web is a powerful tool that is constantly growing and evolving. Check out CCC's favourite features and book your account review to maximize your website's potential.
Conscious Commerce Corporation collaborated with Vickie MacArthur to refresh and unify the Spirit in Motion Yoga brand, creating a cohesive online presence that bridges her personal and professional identities.
Dive into this month's MAP Platform updates featuring MAP Web & MAP Social
Discover how an automated sitemap generator boosts SEO by ensuring complete indexing, real-time updates, and a seamless user experience.
Blog Management Updates You can now delete or unpublish multiple posts at once, streamlining blog management. Additionally, publish dates will match your site’s default language format, enhancing user experience and creating a more localized feel for visitors.
The numbers you need to know
165m
Visits
2.6b
Impressions
7m
Clicks
1.6m
Prospects
ABOUT US
CONTACT US
Conscious Commerce Corporation
1-800-770-9788
Established 2004
Serving Canada and United States Clients
JOIN AWARENESS NEWS
Sign up to stay aware of marketing insights & guidance.