Top Digital Marketing Trends of 2019
Conscious Commerce • October 3, 2019
Gone are the days of throwing ads into the void, hoping to make a splash. Here to stay are a sophisticated array of buyer-targeted marketing techniques
aimed at increasing the efficiency of your ad spend. This is what you need to know:
1. Marketing is all about creating moments
Google’s internal research
identifies 4 moments in the advertising experience:
- Want-to-Know
- Want-to-Go
- Want-to-Do
- Want-to-Buy
During these moments, the consumer experiences specific, deliverable desires and are significantly more likely to make a purchase if presented with the right information. Targeting these moments
is much more efficient than relying on traditional ad encounters.
2. Ads are becoming way more personal
Over 90% of consumers
report finding personalized advertising appealing, making it the highest potential tool for optimizing conversion rates.
One way to incorporate personalization into your marketing approach is to use emerging AI tools
to help your business collect and effectively utilize more data about your customers’ purchase histories.
3. Push notifications are keeping people in the loop
Shopping cart abandonment
has been a longstanding problem in e-commerce, but many businesses are taking a new approach to the problem: browser push-notifications.
Whether it’s a reminder of an almost-made purchase or a news alert, any unobtrusive r eminder that your company exists
is an invaluable addition to your online presence.
4. Video is the hottest content item — by far
As production quality has improved, the potential of short videos as promotional content has skyrocketed — thanks mainly to an over 1,200% higher share rate than any other form of content.
Even if you don’t have time to organize a studio-quality shoot, Instagram stories and single-shot explainer videos are still well worth the investment. Everyone loves videos.
When it comes to digital marketing trends, our clients attest to the quality of our advice. Clutch.co, a third-party B2B review platform, helps the buyer’s journey
by ranking firms like us based on detailed client-feedback.
We know how mystifying advertising can be. But with a centralized catalogue of work
on Clutch and its sister sites, The Manifest and Visual Objects, it’s easier than ever to make informed decisions about how to spend your marketing budget.
Contact us
or check out our profile on Clutch to see how we can make your business stand out
from the crowd.
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