Why an Omnichannel Approach Is the Key to Successful Holiday Marketing

It’s no secret that competition is fierce. Your competitors are battling for the same sales you are, and digital marketing strategies optimized to reach your customers exactly where they’re shopping are essential.

That’s why your business needs to use an omnichannel marketing strategy to increase the visibility of your marketing campaigns and to ensure customers see your brand when they’re most willing to purchase. And more importantly, you need to create a seamless customer experience that prioritizes their needs.

For example, your website may feature an email opt-in. When a customer ops into an email list, they will receive promotional content that directs them back to a targeted location where a sale may occur. The idea is to integrate all of these parts of the customer journey and sales funnels seamlessly. It’s not about making one area better than the other, but rather a full-funnel approach that treats all elements equally.

• 2,000% revenue increase
• 1,100% ecommerce conversion rate increase
• 1,700% transaction volume increase

These results were possible because the client had the right omnichannel marketing strategy in place. They leveraged PPC ads , email marketing , and an effective ecommerce website.

Take Advantage of Retargeting

When customers see your advertisement or visit your website, they may not act immediately. Retargeting is a great way to reach out to customers during the holidays with the relevant products and services they’re interested in.

Because retargeting is based on past behaviors, you can use it to serve customers relevant ads and content they’re most likely to engage with, even if a customer didn’t make a purchase leading up to the holidays. A successful retargeting strategy can still land a sale in the days afterward through the use of tracking cookies.

You can gain a lot of value out of retargeted PPC campaigns that reach these customers as they browse the Internet.

Today, with so many sophisticated tools on the market, it’s effortless for your business to personalize the emails you send, the web experience a customer receives, and the other areas of your company.

This strategy is a must-have in any omnichannel marketing strategy. You must show your customers that you care, that you understand them, and that you can provide them with the products and services that appeal most to them.

Get in touch with us today to learn more about how Market Advertise Promote can help you increase your conversions, build brand awareness, and help you build a sustainable business.

This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.