When I say sustainability, the first thing you likely think about is being eco-friendly. That’s not a bad thing either. But what does it mean to pursue sustainable business strategies? The types of strategies that help you become more profitable, scale as you grow, and meet new challenges.
I’ve seen it too many times.
A client will create a new logo, build a website, and expect instant sales. In reality? The opposite happens. They see virtually no sales because they haven’t taken the time to plan for the long-term.
Online marketing is a long-term strategy that involves many specialized tools, a comprehensive strategy, and a lot of dedication.
Results don’t happen overnight. They can take many months, even years.
What about social media?
Social media isn’t the be-all-end-all of marketing. It’s a useful tool for engagement, but a few posts on social media won’t drive sales. In my personal experience—Google My Business and your website are the two biggest sources of traffic and conversions.
So, the question remains. How do you go about building a sustainable business?