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Why Sustainability In Business Is More Important Than You Think
Conscious Commerce • October 3, 2019
When I say sustainability, the first thing you likely think about is being eco-friendly. That’s not a bad thing either. But what does it mean to pursue sustainable business strategies? The types of strategies that help you become more profitable, scale as you grow, and meet new challenges.
I’ve seen it too many times.
A client will create a new logo, build a website, and expect instant sales. In reality? The opposite happens. They see virtually no sales because they haven’t taken the time to plan for the long-term.
Online marketing is a long-term strategy that involves many specialized tools, a comprehensive strategy, and a lot of dedication.
Results don’t happen overnight. They can take many months, even years.
What about social media?
Social media isn’t the be-all-end-all of marketing. It’s a useful tool for engagement, but a few posts on social media won’t drive sales. In my personal experience—Google My Business and your website are the two biggest sources of traffic and conversions.
So, the question remains. How do you go about building a sustainable business?
You Need to Build the Right Systems
A sustainable business is all about consistency. You must create a consistent experience that your customers can rely on.
You also need to identify which metrics are relevant to you, and find ways to improve them. Whether this is improving your sales velocity, reducing your costs to acquire leads, or something else—the metrics you track will help you determine what’s working.
But tracking the right metrics and streamlining all of your processes together into a seamless, sustainable experience is no easy task. You may use individual apps for booking
, taking payments, managing client profiles, and marketing. Integrating
all of these processes can waste a lot of time and resources that could be better spent elsewhere.
That’s why we’re highlighting vCita
this month. We love this platform because it simplifies all of those processes into one convenient location.
- Simplified Booking . Let your clients book meetings with you on their own through your website. There’s no need for the back and forth.
- Take Payments. Send invoices and let your clients pay you through a frictionless online platform.
- Interactive Client Portal. Engage and collaborate with your clients through an interactive portal that lets them book meetings, pay invoices, sign documents, and share files.
- Effective Marketing. Drive higher ROIs using a sophisticated marketing platform that lets you build campaigns, capture leads, and create landing pages.
- Fully-Integratable . vCita integrates with popular apps like Square, Facebook, PayPal, WordPress, Constant Contact, Quickbooks, and more.
All of these features help you accelerate the sales process by improving communication, giving your customers more choices, and reducing the amount of input needed from you for simple tasks.
A sustainable business is built for the long-term and focuses on generating consistent ROIs. We feel vCita
is a useful tool that many small and medium businesses can take advantage of to improve their internal processes.
Not interested in handling your own marketing? Conscious Commerce Corporation and our team of digitally-savvy PALs can help you get the results you want, faster. We leverage proven best practices and marketing strategies to generate significant ROIs for our clients. Get in touch with our digital marketing agency today!
Are you interested in trying vCita?
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
As 2024 comes to a close, we’re excited to reflect on an incredible month filled with achievements, insights, and stories to share. At Conscious Commerce Corporation (CCC), our mission to align consciousness and commerce continues to drive meaningful connections and impactful results. Looking Forward to 2025 As we prepare for a new year, we are inspired by the possibilities that lie ahead. We remain dedicated to evolving our offerings, sharing our expertise, and supporting you in achieving your goals. Together, we’ll continue making strides toward sustainable success and collective impact. Thank you for being a vital part of the CCC community . Let’s step boldly into 2025 with renewed ambition, awareness, and a shared commitment to excellence.
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Conscious Commerce Corporation (CCC) is happy to announce that it has been recognized as both a 2024 Fall Global Award honouree and Champion by Clutch, the leading global marketplace of B2B service providers.
New AI Features Page Recommendation: This f eature matches you up with the best pages for your site and proceeds to help you build each recommended page . The result is a streamlined way to create complete pages that are best for the business. Suggested Page Layout: Already know what pages you need for your site? Then use the Suggest Page Layout option. It’ll suggest a layout made up of carefully selected sections in the right order, to match the business and page goal. Full-Page Content Generation: Whether you want to use this option for a page layout you’ve built yourself or for one the page builder has suggested for you, this step will give you yet another time-saving boost: with the click of a button you can have AI generate images and texts for all the sections on the page you’re building. Site Links Audit Tool Meet the new audit tool we added to the SEO section in your Site Dashboard: Internal and External Links. These new additions let you review and optimize your internal and outbound site links, with an option to instantly fix any related issues we’ve found while scanning the links—all in one place. Zapier Platform Integration Automate blog post creation. This new action lets you trigger blog post creation from work management tools. Then, use Zapier to generate blog posts with the help of AI and the post will automatically be created.
This month, we’re inspired by the Capricorn archetype —a beacon of ambition, perseverance, and strategic vision. At Conscious Commerce Corporation (CCC), we align this energy with our conscious value of Wealth , not just in material terms, but as a reflection of abundance, growth, and meaningful connections. “If there is one permanent truth, it’s that change is inevitable…” This wisdom fuels our journey forward! Embracing change with courage, creativity, and clarity, we’re empowering our clients and partners to seize new opportunities and redefine what success looks like—together. Platform Core Updates MAP Web AI-powered tools for streamlined site building and improved efficiency. A new Site Links Audit tool to enhance SEO and drive better site visibility. MAP Meet A unified checkout experience that enables seamless transactions for services, products, and custom items—all in one place. MAP Platform Integration New Zapier Actions have been added to MAP Web to automate workflows, enabling you to focus on what truly drives growth and value in your business. Key Insight: Rethinking Wealth in Business Wealth is so much more than numbers in a bank account—it’s the magic that happens when strategic effort meets a greater purpose. It’s about building value, forging unshakable connections, and creating something that stands the test of time. The Capricorn archetype reminds us that with discipline, determination, and a touch of daring, the summit is always within reach. At CCC, we don’t just help businesses grow; we help them thrive. Whether it’s optimizing your SEO, integrating cutting-edge tools, or designing an unforgettable digital experience, our mission is to turn your ambition into real, sustainable success. Looking Ahead As the year draws to a close, let’s tap into the power of reflection and the fire of ambition. Let’s set bold goals, harness resilience, and climb higher together. The Capricorn spirit isn’t just about scaling mountains—it’s about doing so with purpose, heart, and a determination to make every step count. Here’s to achieving greatness, creating Wealth, and embracing the changes that lead us forward. Let’s make this journey one to remember!
We want to alert our community about a scam circulating on WhatsApp, where individuals are posing as Conscious Commerce Corporation (CCC) and offering fake job opportunities. This fraudulent activity involves the use of our company name, logo, and a misleading domain (cc9494), all designed to deceive and mislead individuals. Please be aware that Conscious Commerce Corporation is not involved in any recruitment activities through WhatsApp or using the domain "cc9494." If you are contacted by someone claiming to represent CCC and offering a job or requesting payment for any reason, it is a scam . We urge everyone to stay vigilant and never send money or personal information to anyone claiming to represent CCC in this context. Our company values transparency, integrity, and the safety of our community, and we will never ask for payments in exchange for job opportunities or other services. If you have any doubts or receive suspicious messages, please reach out to us directly through official channels. Your safety and trust are important to us. Stay safe and be cautious when interacting with unsolicited job offers or requests for money. Below is a screenshot of the login screen from the fake website—do not trust or engage with websites that look like this.
Explore how the Capricorn archetype redefines wealth beyond finances, emphasizing resources, knowledge, and connections. Discover the pivotal role of eCommerce in fostering lasting growth and learn how platforms like MAP eCom can enhance your business strategy.
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